We speak hear a lot from the customers of our invoicing software about how they market their businesses and sell their products. And for small companies who often have fewer than 10 employees we would certainly tell you that the best person to sell your business is YOU.
For some people selling doesn’t come naturally but that doesn’t matter, the most important thing is to show people is that your business is a reflection or extension of yourself. You should always look to portray your business as you portray yourself - if you are a no-nonsense person then portray your business as a no-nonsense organization.
If your are a friendly easy going then present your business in a relaxed environment make your company easy to approach. If your are a glitz and glamour person then bling it up, people love to live the highlife.
Consistency is key and that is what customers recognize and latch onto, McDonalds are successful because everyone knows McDonalds Burgers taste the same all over the world and that is what has made them a globally recognized brand.
For people who own or run a business, that business has developed from a labour of love into a career or they have spent years working in the industry and have decided they can be successful in their own right.
Having spent so much time plying your trade and learning your skills you really should consider yourself an expert in the field and thus you know your customers better than any marketing agency or anyone else for that matter.
Gooroo’s invoice software is fully customisable to allow you to extend your branding to your invoices.